I'm responsible for promoting the Paysan Breton brand and enhancing its visibility and public image. My duties cover 3 key areas:
- digital communications
- press relations
Digital communications are playing an increasingly dominant role in our campaigns. It's therefore my job to develop Paysan Breton's online presence (website and social media including Facebook, Pinterest and Instagram), recruit consumers and coordinate relations with them through competitions and discounts on our website or through newsletters, and also create rich content that boosts the brand's visibility and image.
3 questions to Claire
What does Paysan Breton mean to you?
I see Paysan Breton as a brand that promotes good values and meets consumer requirements for tasty, quality products made locally with our farmers' milk. It therefore has a bright future ahead of it.
What's your favourite Paysan Breton product?
Madame Loïk Whipped Cheese with Shallots & Chives and Figs & Walnuts. And also the filled crêpes which are delicious!
What's your favourite associated recipe?
I often use the whipped cheese to make a tuna mousse or as a pre-dinner dip for vegetables when I invite friends or family round.
The other faces