I'm responsible for establishing and promoting the Paysan Breton brand in Belgium and the French overseas departments and territories, which come under the export part of the business due to their distance from mainland France.

My duties are varied, ranging from product/packaging development to in-store campaigns and promotions, analysis of results, and communications to our customers and consumers.

3 questions to Lucille

What does Paysan Breton mean to you?
Paysan Breton is a cooperative, united and authentic brand. These values resonate with many consumers throughout the world.
What's your favourite Paysan Breton product?
I love the Emmental. It's delicious as an ingredient.
What's your favourite associated recipe?
I love the tip about making Emmental and grape cocktail sticks with poppy seeds.

The other faces

of Paysan Breton